| 000 | 01009cam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 080728s2008 nyua b 001 0 eng d | ||
| 010 | _a 2008276048 | ||
| 020 | _a9780071494410 | ||
| 020 | _a0071494413 | ||
| 035 | _a(OCoLC)ocn166390280 | ||
| 040 |
_aBTCTA _cBTCTA _dBAKER _dYDXCP _dOCO _dBWX _dVP@ _dCUY _dOCLCQ _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK623 2008 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 | _aKnapp, Duane E. | |
| 245 | 1 | 4 |
_aThe Brandpromise : _bhow Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / _cDuane E. Knapp. |
| 246 | 3 | _aBrand promise | |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_axix, 264 p. : _bill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 247-253) and indexes. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aCustomer services. | |
| 005 | 20170126093655.0 | ||
| 001 | 22563 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c5018 _d5018 |
||