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| 008 | 090402s2009 caua b 001 0 eng | ||
| 010 | _a 2009011423 | ||
| 015 |
_aGBA944595 _2bnb |
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| 016 | 7 |
_a015174975 _2Uk |
|
| 020 | _a9780470388389 (cloth) | ||
| 020 | _a0470388382 (cloth) | ||
| 035 | _a(OCoLC)ocn318100394 | ||
| 040 |
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_aHF5415 _b.D377 2009 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 |
_aDavis, Scott M., _d1964- |
|
| 245 | 1 | 4 |
_aThe shift : _bthe transformation of today's marketers into tomorrow's growth leaders / _cScott M. Davis ; foreword by Philip Kotler. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco, CA : _bJossey-Bass, _cc2009. |
||
| 300 |
_axxvii, 236 p. : _bill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 217-220) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aTechnological innovations. | |
| 650 | 0 | _aManagement. | |
| 005 | 20170126093657.0 | ||
| 001 | 22588 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c5043 _d5043 |
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