| 000 | 00895cam a22002898a 4500 | ||
|---|---|---|---|
| 008 | 081219s2008 enk b 001 0 eng | ||
| 010 | _a 2008053896 | ||
| 020 | _a9780470742976 (cloth : alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.15 _b.R93 2008 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 |
_aRyans, Adrian B., _d1945- |
|
| 245 | 1 | 0 |
_aBeating low cost competition : _bhow premium brands can respond to cut-price rivals beating the competition / _cAdrian Ryans. |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _cc2008. |
||
| 263 | _a0901 | ||
| 300 | _ap. cm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aPrice cutting. | |
| 650 | 0 | _aBrand choice. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aMarketing. | |
| 005 | 20170126093658.0 | ||
| 001 | 22591 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c5046 _d5046 |
||