000 01494nam a2200325 a 4500
008 101014s2010 enk 001 0 eng d
010 _a 2010455444
015 _aGBA999352
_2bnb
016 7 _a015391127
_2Uk
020 _a9780470687932 (hbk.)
020 _a0470687932 (hbk.)
035 _a(OCoLC)ocn456838294
040 _aUKM
_cUKM
_dYDXCP
_dBWK
_dBWKUK
_dBWX
_dCDX
_dEXW
_dUWO
_dDLC
042 _alccopycat
050 0 0 _aHF5415.5
_b.H63 2010
082 0 4 _a658.812
_222
100 1 _aHochman, Larry.
245 1 4 _aThe relationship revolution :
_bclosing the customer promise gap /
_cLarry Hochman.
260 _aChichester, U.K. :
_bWiley,
_c2010.
300 _a155 p ;
_c21 cm.
500 _aIncludes index.
505 0 _aThe search for unique value -- The collapse of trust and confidence -- Closing the promise gap -- Customers in control, forever -- Get closer, get smarter, get ready -- Building a common purpose -- Talent, as precious as oil -- The virtuoso way: how one-to-one relationships revolutionised luxury travel.
520 1 _a"At a time when everyone is looking for value, this is where you can create the kind of 'unique value' that you need to succeed. Simple yet profound, practical and full of examples, this book will become essential reading for business leaders in the coming years."--BOOK JACKET.
650 0 _aCustomer relations.
650 0 _aCustomer relations
_xManagement.
005 20170126093658.0
001 22594
003 UOWD
942 _cREGULAR
999 _c5049
_d5049