000			01582pam a2200409 a 4500
008			100212s2010 njua b 001 0 eng
010			_a 2010003828
015			_aGBB049471 _2bnb
016	7		_a015529413 _2Uk
020			_a9780470575420 (trade)
020			_a0470575425
035			_a(OCoLC)ocn495780819
040			_aDLC _cDLC _dBTCTA _dYDXCP _dUKM _dC#P _dBWX _dCDX _dDLC _dICrlF
042			_apcc
050	0	0	_aHF5415.15 _b.C46 2010
082	0	0	_a658.8/27 _222
100	1		_aChasser, Anne H.
245	1	0	_aBrand rewired : _bconnecting intellectual property, branding, and creativity strategy / _cAnne H. Chasser, Jennifer C. Wolfe.
260			_aHoboken, NJ : _bWiley, _cc2010.
300			_axvi, 224 p. : _bill ; _c24 cm.
504			_aIncludes bibliographical references (p. 197-214) and index.
520			_aDiscusses the intellectual property strategies of major corporations, describing an approach that emphasizes the importance of long-lasting intellectual property, and provides insight to accomplish goals with fewer resources, lesser costs, and an increased likelihood for success.
521	2		_aAdult _bFollett Library Resources.
650		0	_aProduct management.
650		0	_aBranding (Marketing)
650		0	_aIntellectual property.
650		0	_aStrategic planning.
650		7	_aProduct management. _2sears.
650		7	_aMarketing. _2sears.
650		7	_aIntellectual property. _2sears.
650		7	_aStrategic planning. _2sears.
700	1		_aWolfe, Jennifer C.
005			20170126093658.0
001			22595
003			UOWD
942			_cREGULAR
999			_c5050 _d5050