000			01276nam a2200289 a 4500
008			110404s2011 njua b 001 0 eng d
020			_a9780470645956 (trade)
020			_a0470645954
040			_aICrlF _cICrlF _dICrlF
082	0	4	_a658.8/72 _222
100	1		_aScott, David Meerman.
245	1	0	_aReal-time marketing & PR : _bhow to instantly engage your market, connect with customers, and create products that grow your business now / _cDavid Meerman Scott.
246	3		_aReal-time marketing and public relations
260			_aHoboken, NJ : _bWiley, _cc2011.
300			_axi, 244 p. : _bill ; _c24 cm.
504			_aIncludes bibliographical references (p. [219]-225) and index.
520			_aExplains how to design and develop a "real-time" public relations (PR) and marketing strategy, discussing ways to act and react to events as they occur, utilize the Internet, assess audience reaction to products and services, crowd-source product development, develop technology, and more.
521	2		_aAdult _bFollett Library Resources.
650		0	_aInternet marketing.
650		0	_aPublic relations.
650		7	_aInternet marketing. _2sears.
650		7	_aPublic relations. _2sears.
005			20170126093658.0
001			22599
003			UOWD
942			_cREGULAR
999			_c5054 _d5054