000			02665cam a2200277 a 4500
999			_c5098 _d5098
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008			170424b xxu||||| |||| 00| 0 eng d
010			_a 2009002266
020			_a9780415492386
020			_a9780203874127
040			_aUOWD
082	0	0	_a910.688 AD VA
245	0	0	_aAdvances in tourism destination marketing : _bmanaging networks _cedited by Metin Kozak, Juergen Gnoth and Luisa Andreu
260			_aNew York : _bRoutledge, _cc2010.
300			_axxii, 257 p. : _bill ; _c25 cm.
490			_aRoutledge advances in tourism ; _v16
504			_aIncludes bibliographical references and index.
505			_a Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride &​ Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing. 8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish.
520			_aAdvances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations.
526	0		_aMARK395
650		0	_aTourism _xMarketing _93426
700			_aKozak, Metin, _d1968- _eEdited by _93440
700			_aGnoth, Juergen, _eEdited by _93428
700			_aAndreu, Luisa, _eEdited by _93429
942			_2ddc _cREGULAR