| 000 | 01208cam a2200337 a 4500 | ||
|---|---|---|---|
| 008 | 091005s2010 nyuaf b 001 0 eng | ||
| 010 | _a 2009040020 | ||
| 020 | _a9781841697598 (hardcover : alk. paper) | ||
| 020 | _a1841697591 (hardcover : alk. paper) | ||
| 035 | _a(OCoLC)ocn377831982 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dC#P _dCDX _dBWX _dYDXCP _dNLGGC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.1255 _b.B73 2010 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 084 |
_a85.40 _2bcl |
||
| 084 |
_a83.05 _2bcl |
||
| 245 | 0 | 0 |
_aBrands and brand management : _bcontemporary research perspectives / _c[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. |
| 260 |
_aNew York : _bRoutledge, _cc2010. |
||
| 300 |
_axxviii, 311 p., [4] p. of plates : _bill. (some col ; _c24 cm. |
||
| 490 | 1 | _aMarketing and consumer psychology series | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 700 | 1 | _aLoken, Barbara. | |
| 700 | 1 |
_aAhluwalia, Rohini, _d1966- |
|
| 700 | 1 | _aHouston, Michael J. | |
| 830 | 0 | _aMarketing and consumer psychology series. | |
| 005 | 20170126093713.0 | ||
| 001 | 22786 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c5234 _d5234 |
||