| 000 | 01044pam a22003014a 4500 | ||
|---|---|---|---|
| 008 | 010409s2001 nyua 001 0 eng | ||
| 010 | _a 2001022859 | ||
| 020 | _a0814471013 | ||
| 040 |
_aDLC _cDLC _dDLC _dICrlF |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.L83 2001 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aLuther, William M. | |
| 245 | 1 | 4 |
_aThe marketing plan : _bhow to prepare and implement it / _cWilliam M. Luther. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bAMACOM, _cc2001. |
||
| 300 |
_axviii, 318 p. : _bill ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | _aProvides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 526 | _aMARK935 MARK344 | ||
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aMarketing. _2sears. |
|
| 005 | 20170126093716.0 | ||
| 001 | 22821 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c5268 _d5268 |
||