| 000 | 01022cam a2200337 a 4500 | ||
|---|---|---|---|
| 008 | 010831s2001 enka b 001 0 eng d | ||
| 010 | _a 2001273433 | ||
| 015 | _aGBA1-Y4263 | ||
| 020 | _a0198782322 | ||
| 035 | _a(OCoLC)ocm46651888 | ||
| 040 |
_aUKM _cUKM _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5438.5 _b.P475 2001 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 | _aPercy, Larry. | |
| 245 | 1 | 0 |
_aStrategic advertising management / _cLarry Percy, John R. Rossiter, Richard Elliott. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2001. |
||
| 300 |
_axxi, 288 p., 12 p. of plates : _bill. (some col ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aTBS982 MARK333 | ||
| 650 | 0 | _aSales promotion. | |
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aRossiter, John R. | |
| 700 | 1 | _aElliott, Richard H. | |
| 005 | 20170126093716.0 | ||
| 001 | 22825 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c5271 _d5271 |
||