| 000 | 00690cam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 001206s2001 nyua b 001 0 eng | ||
| 010 | _a 00712368 | ||
| 020 | _a0471384127 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.C6348 2001 |
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 |
_aCohen, William A., _d1937- |
|
| 245 | 1 | 4 |
_aThe marketing plan / _cWilliam A. Cohen. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bWiley, _cc2001. |
||
| 300 |
_ax, 397 p. : _bill ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 363-380) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 005 | 20170126093716.0 | ||
| 001 | 22827 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c5273 _d5273 |
||