| 000 | 00720nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | 860108s1986 nyua b 001 0 eng | ||
| 010 | _a 86000576 | ||
| 020 | _a0029191807 | ||
| 020 | _a0029190908 (pbk.) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 |
_aHF5415 _b.L482 1986 |
|
| 082 | 0 |
_a658.8 _219 |
|
| 100 | 1 |
_aLevitt, Theodore, _d1925- |
|
| 245 | 1 | 4 |
_aThe marketing imagination / _cTheodore Levitt. |
| 250 | _aNew, expanded ed. | ||
| 260 |
_aNew York : _bFree Press ; _aLondon : _bCollier Macmillan, _cc1986. |
||
| 300 |
_axxv, 238 p. : _bill ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 005 | 20170126093719.0 | ||
| 001 | 22869 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c5315 _d5315 |
||