000 | 01625cam a22003014a 4500 | ||
---|---|---|---|
008 | 021028s2003 nyua b 001 0 eng | ||
010 | _a 2002152803 | ||
020 | _a0071393099 (acid-free) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD69.B7 _bP477 2003 |
082 | 0 | 0 |
_a658.8/27 _221 |
100 | 1 | _aPerry, Alycia. | |
245 | 1 | 0 |
_aBefore the brand : _bcreating the unique DNA of an enduring brand identity / _cAlycia Perry with David Wisnom, III. |
260 |
_aNew York : _bMcGraw-Hill, _cc2003. |
||
300 |
_axii, 228 p. : _bill ; _c21 cm. |
||
504 | _aIncludes bibliographical references (p. 217-218) and index. | ||
505 | 0 | _aIdentity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity. | |
650 | 0 | _aBrand name products. | |
650 | 0 | _aBranding (Marketing) | |
650 | 0 |
_aTrademarks _xDesign. |
|
650 | 0 |
_aAdvertising _xBrand name products. |
|
700 | 1 | _aWisnom, David. | |
005 | 20170126093732.0 | ||
001 | 23022 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c5466 _d5466 |