000 01020cam a2200325 a 4500
008 021029s2004 maua b 001 0 eng
010 _a 2002041065
020 _a0072537140 (alk. paper)
020 _a0071214267 (international : alk. paper)
040 _aDLC
_cDLC
_dDLC
043 _an-us---
050 0 0 _aHF5415.32
_b.A76 2004
082 0 0 _a658.8/342
_221
100 1 _aArnould, Eric J.
245 1 0 _aConsumers /
_cEric Arnould, Linda Price, George Zinkhan.
250 _a2nd ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2004.
300 _axxv, 845, [22] p. :
_bcol. ill ;
_c27 cm.
490 1 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aConsumer behavior.
650 0 _aConsumer behavior
_zUnited States.
700 1 _aPrice, Linda.
700 1 _aZinkhan, George M.,
_q(George Martin)
830 0 _aMcGraw-Hill/Irwin series in marketing.
005 20170126093746.0
001 23203
003 UOWD
942 _cREGULAR
999 _c5646
_d5646