| 000 | 01864cam a22002414a 4500 | ||
|---|---|---|---|
| 999 |
_c5692 _d5692 |
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| 010 | _a 2003019396 | ||
| 020 | _a1591391474 | ||
| 082 | 0 | 0 | _a338.7/67 |
| 100 | 1 |
_aDyer, Davis. _951116 |
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| 245 | 1 | 0 |
_aRising tide : _blessons from 165 years of brand building at Procter & Gamble / _cDavis Dyer, Frederick Dalzell, Rowena Olegario. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2004. |
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| 300 |
_ax, 467 p. : _bill. (some col ; _c25 cm. |
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| 650 | 0 |
_aBrand name products _zUnited States _vCase studies. _951117 |
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| 650 | 0 |
_aProduct management _zUnited States _vCase studies. _951118 |
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| 650 | 0 |
_aSoap trade _zUnited States _xHistory. _951119 |
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| 700 | 1 |
_aDalzell, Frederick. _951120 |
|
| 700 | 1 |
_aOlegario, Rowena. _951121 |
|
| 856 |
_uhttps://uowd.box.com/s/voi1l0hzdxefb6h2nsi3g137q5lpq5h8 _zLocation Map |
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