000 | 00841nam a2200277 a 4500 | ||
---|---|---|---|
008 | 031208s2004 njuab b 001 0 eng | ||
010 | _a 2003283840 | ||
020 | _a0471451878 | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF1416 _b.K68 2004 |
082 | 0 | 4 |
_a658.8/48 _221 |
100 | 1 | _aKotabe, Masaaki. | |
245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen. |
250 | _a3rd ed. | ||
260 |
_aHoboken, NJ : _bWiley, _cc2004. |
||
300 |
_axxii, 694 p. : _bill. (some col.), maps ; _c29 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
526 | _aMARK343 TBS984 MGMT389 | ||
650 | 0 |
_aExport marketing _xManagement. |
|
650 | 0 |
_aInternational business enterprises _xManagement. |
|
700 | 1 | _aHelsen, Kristiaan. | |
005 | 20170126093751.0 | ||
001 | 23269 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c5712 _d5712 |