| 000 | 00800cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 030716s2004 caua b 001 0 eng | ||
| 010 | _a 2003016016 | ||
| 020 | _a0761922520 (cloth) | ||
| 020 | _a0761922539 (paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.T273 2004 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 |
_aTellis, Gerard J., _d1950- |
|
| 245 | 1 | 0 |
_aEffective advertising : _bunderstanding when, how, and why advertising works / _cby Gerard J. Tellis. |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc2004. |
||
| 300 |
_a203 p. : _bill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aConsumers _xAttitudes. |
|
| 005 | 20170126093752.0 | ||
| 001 | 23281 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c5724 _d5724 |
||