000 01363pam a2200325 a 4500
008 020226s2000 nyua b 001 0 eng d
020 _a0609807234
040 _aICrlF
_cICrlF
_dICrlF
050 0 0 _aHF5811
_b.T9 2000
082 0 0 _a659.1
_221
100 1 _aTwitchell, James B.,
_d1943-
245 1 0 _a20 ads that shook the world :
_bthe century's most groundbreaking advertising and how it changed us all /
_cJames B. Twitchell.
246 3 _aTwenty ads that shook the world
250 _a1st pbk. ed.
260 _aNew York :
_bThree Rivers Press,
_cc2000.
300 _a229 p. :
_bill ;
_c24 cm.
500 _aFirst published: New York : Crown, 2000.
504 _aIncludes bibliographical references (p. 217-219) and index.
510 0 _aLibrary Journal.
510 0 _aPublisher's Weekly.
510 0 _aBooklist.
520 _aUses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.
521 2 _aAdult
_bFollett Library Resources.
650 0 _aAdvertising
_xHistory.
650 7 _aAdvertising
_xHistory.
_2sears.
005 20170126093752.0
001 23286
003 UOWD
942 _cREGULAR
999 _c5729
_d5729