000 | 01363pam a2200325 a 4500 | ||
---|---|---|---|
008 | 020226s2000 nyua b 001 0 eng d | ||
020 | _a0609807234 | ||
040 |
_aICrlF _cICrlF _dICrlF |
||
050 | 0 | 0 |
_aHF5811 _b.T9 2000 |
082 | 0 | 0 |
_a659.1 _221 |
100 | 1 |
_aTwitchell, James B., _d1943- |
|
245 | 1 | 0 |
_a20 ads that shook the world : _bthe century's most groundbreaking advertising and how it changed us all / _cJames B. Twitchell. |
246 | 3 | _aTwenty ads that shook the world | |
250 | _a1st pbk. ed. | ||
260 |
_aNew York : _bThree Rivers Press, _cc2000. |
||
300 |
_a229 p. : _bill ; _c24 cm. |
||
500 | _aFirst published: New York : Crown, 2000. | ||
504 | _aIncludes bibliographical references (p. 217-219) and index. | ||
510 | 0 | _aLibrary Journal. | |
510 | 0 | _aPublisher's Weekly. | |
510 | 0 | _aBooklist. | |
520 | _aUses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well. | ||
521 | 2 |
_aAdult _bFollett Library Resources. |
|
650 | 0 |
_aAdvertising _xHistory. |
|
650 | 7 |
_aAdvertising _xHistory. _2sears. |
|
005 | 20170126093752.0 | ||
001 | 23286 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c5729 _d5729 |