000			01554cam a22002654a 4500
008			040427s2005 caua b 001 0 eng
010			_a 2004009992
020			_a0761988521 (acid-free paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.S567 2005
082	0	0	_a658.8/3 _222
100	1		_aSmith, Scott M.
245	1	0	_aFundamentals of marketing research / _cScott M. Smith, Gerald S. Albaum.
260			_aThousand Oaks, Calif. : _bSage, _cc2005.
300			_axii, 881 p. : _bill ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement -- Designing questionnaires -- Sampling procedures in marketing research -- Sample size -- The analysis process : basic concepts of editing, codig, and descriptive analysis -- Hypothesis testing and univariate analysis -- Bivariate analysis : differences between sample groups -- Bivariate analysis : measures of association -- Multivariate statistical analysis -- Multivariate analysis : factor analysis, clustering methods, multidimensional scaling, and conjoint analysis -- Reporting research results.
650		0	_aMarketing research.
700	1		_aAlbaum, Gerald S.
005			20170126093808.0
001			23481
003			UOWD
942			_cREGULAR
999			_c5924 _d5924