000 01012pam a22003134a 4500
008 040514s2004 enk b 001 0 eng
010 _a 2004050654
020 _a0273682792 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.123
_b.F55 2004
082 0 0 _a658.8/04
_222
100 1 _aFill, Chris.
245 1 0 _aBusiness-to-business marketing :
_brelationships, systems and communications /
_cChris Fill, Karen Fill.
250 _a4th ed.
260 _aHarlow, England ;
_aNew York :
_bFinancial Time Prentice Hall,
_c2004.
300 _axix, 380 p ;
_c25 cm.
500 _aRev. ed. of: Marketing communications. 3rd ed. 2002.
504 _aIncludes bibliographical references and indexes.
650 0 _aCommunication in marketing.
650 0 _aMarketing channels.
650 0 _aSales promotion.
700 1 _aFill, Karen.
700 1 _aFill, Chris.
_tMarketing communications.
005 20170126093808.0
001 23483
003 UOWD
942 _cREGULAR
999 _c5926
_d5926