000 | 01012pam a22003134a 4500 | ||
---|---|---|---|
008 | 040514s2004 enk b 001 0 eng | ||
010 | _a 2004050654 | ||
020 | _a0273682792 (pbk. : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.123 _b.F55 2004 |
082 | 0 | 0 |
_a658.8/04 _222 |
100 | 1 | _aFill, Chris. | |
245 | 1 | 0 |
_aBusiness-to-business marketing : _brelationships, systems and communications / _cChris Fill, Karen Fill. |
250 | _a4th ed. | ||
260 |
_aHarlow, England ; _aNew York : _bFinancial Time Prentice Hall, _c2004. |
||
300 |
_axix, 380 p ; _c25 cm. |
||
500 | _aRev. ed. of: Marketing communications. 3rd ed. 2002. | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aCommunication in marketing. | |
650 | 0 | _aMarketing channels. | |
650 | 0 | _aSales promotion. | |
700 | 1 | _aFill, Karen. | |
700 | 1 |
_aFill, Chris. _tMarketing communications. |
|
005 | 20170126093808.0 | ||
001 | 23483 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c5926 _d5926 |