000 00773cam a22002654a 4500
008 991214s2000 enka b 001 0 eng
010 _a 99087270
020 _a0415208106 (hbk.)
020 _a0415208114 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.135
_b.P76 2000
082 0 0 _a658.8/02
_221
100 1 _aProctor, Tony.
245 1 0 _aStrategic marketing :
_ban introduction /
_cTony Proctor.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2000.
300 _axvii, 318 p. :
_bill ;
_c26 cm.
504 _aIncludes bibliographical references (p. [303]-312) and index.
650 0 _aMarketing
_xDecision making.
650 0 _aMarketing
_xManagement.
005 20170126093822.0
001 23647
003 UOWD
942 _cREGULAR
999 _c6088
_d6088