| 000 | 00877nam a22003138a 4500 | ||
|---|---|---|---|
| 008 | 030922s2004 nyu b 000 0 eng | ||
| 010 | _a 2003060546 | ||
| 020 | _a0273655167 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.127 _b.H66 2004 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, John A. Saunders, Nigel F. Piercy. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bFinancial Times/Prentice Hall, _c2004. |
||
| 263 | _a0312 | ||
| 300 | _ap. cm. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aSaunders, John A., _d1946- |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 526 | 0 | _aMARK344 | |
| 005 | 20170126093823.0 | ||
| 001 | 23666 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c6107 _d6107 |
||