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_c6213 _d6213 |
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| 001 | 23774 | ||
| 010 | _a 2005030517 | ||
| 020 | _a0749445343 | ||
| 040 | _aDLC | ||
| 082 | 0 | 0 | _a339.4/7 |
| 100 | 1 |
_aBosshart, David. _952171 |
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| 245 | 1 | 0 |
_aCheap : _bthe real cost of the global trend for bargains, discounts & consumer choice / _cDavid Bosshart. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2006. |
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| 300 |
_avii, 197 p. : _bill ; _c23 cm. |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _a1. The Age of Cheap : why (almost) everything is getting cheaper -- Why the trend towards low-priced good is changing our lives : the link between prosperity, democracy and price orientation -- The four stages of development in customer behaviour -- The panorama of cheap -- 2. The axis of evil in the economy : Wal-Mart, China and the Internet -- The first axis : trade, Wal-Mart and the message, 'demand more for less!' -- The second axis : the manufacturers, China and the possibilities of global sourcing -- The third axis : the customer, the Internet and the global customer cartel -- Which factors are accelerating the trend? -- The dream becomes cheaper, the bulldozer rolls on -- 3. The Wal-Martization of our society : how we are all becoming Wal-Mart -- Why Wal-Mart concerns us all -- What is Wal-Martization? -- 4. The models for present-day rationalization : Aldification, McDonaldization, Starbuckification etc -- The rationalization models -- Why are these models so rational and so successful? -- 5. Faster, better, cheaper : intensified time markets drive the Age of Cheap -- Time as an economic factor -- The logic of increase (logic no. 1) -- Real markets mimic financial markets -- The neglect of personal resources : the logic of increase means higher hidden costs for the customer -- Differentiation logic (logic no. 2) : what happens when uncontrollable costs of side-effects exceed costs -- 6. No frills : on the illusions of the service economy -- 'Outsourcing to the customer" : the myths of services -- Marketing means selling goods : the myth of customer orientation -- 7. What is worth what? : prices in the Age of Cheap -- 8. The next chapter : the new normality in globalizing markets. | |
| 650 | 0 |
_aConsumers' preferences. _93528 |
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_aDiscount. _952172 |
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| 650 | 0 |
_aCost. _946863 |
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| 650 | 0 |
_aMarketing. _93 |
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| 650 | 0 |
_aGlobalization. _91400 |
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| 856 |
_uhttps://uowd.box.com/s/ez1do2c7j0o1qlv1r8ebdnv5ziow1jc8 _zLocation Map |
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_cREGULAR _2ddc |
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