| 000 | 00939cam a22002894a 4500 | ||
|---|---|---|---|
| 008 | 040520s2004 enk b 001 0 eng | ||
| 010 | _a 2004011734 | ||
| 020 | _a0749442832 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK37 2004 |
| 082 | 0 | 0 |
_a658.8/343 _222 |
| 100 | 1 | _aKapferer, Jean-Noël. | |
| 245 | 1 | 4 |
_aThe new strategic brand management : _bcreating and sustaining brand equity long term / _cJean-Noël Kapferer. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aSterling, VA. : _bKogan Page, _c2004. |
||
| 300 |
_axiv, 497 p ; _c25 cm. |
||
| 500 | _aRev. ed. of: Strategic brand management. 1994? | ||
| 504 | _aIncludes bibliographical references (p. [471]-483) and index. | ||
| 526 | _aMARK940 MARK333 | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 700 | 1 | 2 |
_aKapferer, Jean-Noël. _tStrategic brand management. |
| 005 | 20170126093833.0 | ||
| 001 | 23799 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c6238 _d6238 |
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