| 000 | 00807cam a22002778a 4500 | ||
|---|---|---|---|
| 008 | 090706s2010 nju b 001 0 eng | ||
| 010 | _a 2009025220 | ||
| 020 | _a9780470319925 (pbk.) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.D34 2010 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aDahlén, Micael. | |
| 245 | 1 | 0 |
_aMarketing communications : _ba brand narrative approach / _cMicael Dahlen, Fredrik Lange, Terry Smith. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2010. |
||
| 263 | _a0912 | ||
| 300 | _ap. cm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aLange, Fredrik. | |
| 700 | 1 |
_aSmith, Terry, _d1955- |
|
| 005 | 20170126093843.0 | ||
| 001 | 23928 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c6366 _d6366 |
||