000			01733cam a22003134a 4500
008			100326s2010 njua b 001 0 eng
010			_a 2010013514
015			_aGBB075287 _2bnb
016	7		_a015583437 _2Uk
020			_a9780470602188
020			_a047060218X
035			_a(OCoLC)ocn601088369
040			_aDLC _cDLC _dBTCTA _dYDXCP _dUKM _dC#P _dBWX _dCDX _dDLC
042			_apcc
050	0	0	_aHF5415 _b.B667 2010
082	0	0	_a658.8 _222
100	1		_aBrinckerhoff, Peter C., _d1952-
245	1	0	_aMission-based marketing : _bpositioning your not-for-profit in an increasingly competitive world / _cPeter C. Brinckerhoff.
250			_a3rd ed.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2010.
300			_axiii, 242 p. : _bill ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."-- _cProvided by publisher.
650		0	_aNonprofit organizations _xMarketing.
005			20170126093843.0
001			23932
003			UOWD
942			_cREGULAR
999			_c6370 _d6370