000 00588cam a2200229u 4500
007 ta
008 010321n xx 000 0 und u
020 _a0256127468
100 1 _aMcCarthy, E. Jerome.
245 1 0 _aEssentials of marketing :
_ba global-managerial approach /
_cE. Jerome McCarthy.
250 _a6th ed.
260 _aSydney :
_bIrwin,
_c1994.
300 _aBook.
650 4 _aMarketing.
700 1 0 _aPerreault, William D. Jr.
740 0 1 _aIrwin series in marketing.
035 _a10040
005 20170126093845.0
001 23965
003 UOWD
942 _cREGULAR
999 _c6400
_d6400