000 | 00588cam a2200229u 4500 | ||
---|---|---|---|
007 | ta | ||
008 | 010321n xx 000 0 und u | ||
020 | _a0256127468 | ||
100 | 1 | _aMcCarthy, E. Jerome. | |
245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cE. Jerome McCarthy. |
250 | _a6th ed. | ||
260 |
_aSydney : _bIrwin, _c1994. |
||
300 | _aBook. | ||
650 | 4 | _aMarketing. | |
700 | 1 | 0 | _aPerreault, William D. Jr. |
740 | 0 | 1 | _aIrwin series in marketing. |
035 | _a10040 | ||
005 | 20170126093845.0 | ||
001 | 23965 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c6400 _d6400 |