000 00544cam a2200229u 4500
007 ta
008 010321n xx 000 0 und u
020 _a0256093237
100 1 _aMcCarthy, E. Jerome.
245 1 0 _aEssentials of marketing.
250 _a5th ed.
260 _aHomewood, Il :
_bIrwin,
_c1982.
300 _aBook.
650 4 _aMarketing.
700 1 0 _aPerreault, William D. Jr.
740 4 1 _aThe Irwin series in marketing.
035 _a10104
005 20170126093847.0
001 23991
003 UOWD
942 _cREGULAR
999 _c6424
_d6424