000 00536cam a2200217u 4500
007 ta
008 010321n xx 000 0 und u
020 _a0256079722
100 1 _aBelch, George E.
245 1 0 _aIntroduction to advertising and promotion management.
260 _aHomewood Ill. :
_bIrwin,
_c1990.
300 _aBook.
650 4 _aAdvertising.
650 4 _aSales promotion.
650 4 _aCommunication in marketing.
035 _a10220
005 20170126093852.0
001 24057
003 UOWD
942 _cREGULAR
999 _c6488
_d6488