000 00604cam a2200229u 4500
007 ta
008 010321n xx 000 0 und u
020 _a0256122768
100 1 _aLehmann, Donald R.
245 1 0 _aAnalysis for marketing planning /
_cDonald R. Lehmann, Russell S. Winer.
250 _a3rd ed.
260 _aBurr Ridge, Illinois :
_bIrwin,
_c1994.
300 _ax,198 p.
500 _aIncludes index.
650 4 _aMarketing
_zUnited States
_xManagement.
700 1 0 _aWiner, Russell S.
035 _a10445
005 20170126093900.0
001 24158
003 UOWD
942 _cREGULAR
999 _c6584
_d6584