000 00705cam a2200265u 4500
007 ta
008 010321n xx 000 0 und u
020 _a0256143153
100 1 _aMcCarthy, E. Jerome.
245 1 0 _aBasic marketing :
_ba managerial approach /
_cE. Jerome McCarthy ...[et al.].
250 _a1st Aust. ed.
260 _aSydney :
_bIrwin,
_c1994.
300 _a718 p.
500 _aBibliography. Includes index.
650 4 _aMarketing
_xManagement.
700 1 0 _aPerreault, William D. Jr.
700 _aPascale, G. Quester.
700 _aWilkinson, John W.
700 _aLee, K.Y.
035 _a11400
005 20170126093931.0
001 24605
003 UOWD
942 _cREGULAR
999 _c7002
_d7002