000 00574cam a2200229u 4500
007 ta
008 010321n xx 000 0 und u
020 _a0256122725
100 1 _aQuelch, John A.
245 1 0 _aCases in advertising and promotion management.
250 _a4th ed.
260 _aIllinois :
_bRichard D. Irwin,
_c1994.
300 _aBook.
650 4 _aAdvertising
_vCase studies.
650 4 _aSales promotion
_vCase studies.
700 1 0 _aFarris, Paul W.
035 _a12044
005 20170126093947.0
001 24834
003 UOWD
942 _cREGULAR
999 _c7220
_d7220