| 000 | 00668cam a2200241u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 010321n xx 000 0 und u | ||
| 020 | _a0071002782 | ||
| 110 | 1 | _aRossiter, John R. | |
| 245 | 1 | 0 |
_aAdvertising and promotion management / _cJohn R. Rossiter and Larry Percy. |
| 260 |
_aNew York : _bMcGraw Hill, _c1987. |
||
| 300 |
_axix, 649 p. : _bill ; _c22 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 500 | _aIncludes bibliographies and indexes. | ||
| 650 | 4 | _aAdvertising. | |
| 650 | 4 | _aSales promotion. | |
| 700 | 1 | 0 | _aPercy, Larry. |
| 035 | _a12169 | ||
| 005 | 20170126093953.0 | ||
| 001 | 24924 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c7308 _d7308 |
||