000 00513cam a2200205u 4500
007 ta
008 010321n xx 000 0 und u
020 _a0538852836
100 1 _aJain, Subhash C.,
_d1942-
245 1 0 _aMarketing planning and strategy /
_cSubhash C. Jain.
250 _a5th ed.
260 _aCincinatti :
_bSouth Western College,
_c1997.
300 _a844 p.
650 4 _aMarketing
_xManagement.
035 _a12857
005 20170126094024.0
001 25274
003 UOWD
942 _cREGULAR
999 _c7638
_d7638