| 000 | 01175nam a2200325 a 4500 | ||
|---|---|---|---|
| 008 | 030425s2003 njua b 001 0 eng | ||
| 010 | _a 2003267430 | ||
| 020 | _a0471281395 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC _dICrlF |
||
| 050 | 0 | 0 |
_aHF5825 _b.S88 2003 |
| 082 | 0 | 4 |
_a659.13/2 _222 |
| 100 | 1 | _aSullivan, Luke. | |
| 245 | 1 | 0 |
_aHey, Whipple, squeeze this : _ba guide to creating great ads / _cLuke Sullivan. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2003. |
||
| 300 |
_ax, 292 p. : _bill ; _c23 cm. |
||
| 490 | 1 | _aAdweek books | |
| 504 | _aIncludes bibliographical references (p. [273]-275) and index. | ||
| 520 | _aOffers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 | _aAdvertising copy. | |
| 650 | 7 |
_aAdvertising copy. _2sears. |
|
| 650 | 7 |
_aAdvertising. _2sears. |
|
| 830 | 0 | _aAdweek books. | |
| 526 | 0 | _aMARK333 | |
| 005 | 20170126093101.0 | ||
| 001 | 18276 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c789 _d789 |
||