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| 100 | 1 | _aGummesson, Evert. | |
| 245 | 1 | 0 |
_aTotal relationship marketing : _bfrom the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / _cEvert Gummesson. |
| 260 |
_aOxford : _bButterworth Heinemann, _c1999. |
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| 300 | _axii, 281 p. | ||
| 650 | 4 | _aRelationship marketing. | |
| 650 | 4 |
_aMarketing _xManagement. |
|
| 035 | _a13906 | ||
| 005 | 20170126094100.0 | ||
| 001 | 25650 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
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