| 000 | 00659cam a2200241u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 020205s1994 ||||||||||||||||||||eng|u | ||
| 020 | _a0256156123 | ||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 | _aStrategic marketing. |
| 250 | _a4th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bRichard Irwin, _c1994. |
||
| 300 | _a115 p. | ||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 1 | 4 |
_aMarketing _xDecision making. |
| 650 | 1 | 4 |
_aMarketing _xManagement. |
| 650 | 4 |
_aMarketing _xManagement _vCase studies. |
|
| 005 | 20170126094218.0 | ||
| 001 | 26314 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c8634 _d8634 |
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