| 000 | 02253cam a22002534a 4500 | ||
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| 999 |
_c871 _d871 |
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| 001 | 18359 | ||
| 010 | _a 2003050058 | ||
| 020 | _a0470851252 (pbk. : alk. paper) | ||
| 020 | _a9780470851258 | ||
| 040 | _aDLC | ||
| 082 | 0 | 0 | _a658/.044 |
| 245 | 0 | 0 |
_aManaging business relationships / _cDavid Ford ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aChichester, West Sussex ; _aHoboken, NJ : _bJ. Wiley, _cc2003. |
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| 300 |
_axii, 215 p ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aNo company can be an island in today's business world. Each one is locked into a complex network of relationships with suppliers, customers and other business partners. To be effective, managers within companies must constantly assess these relationships and the intentions, actions and reactions of their counterparts within them. Indeed, managing its relationships and its position in the business network has become the critical task on which a company's very existence stands or falls. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group. The book * provides a structured way to understand business networks and their effect on the practicing manager. * offers a complete analysis of management in different relationships including those with suppliers, customers, distributors and development partners. * includes a brand new and easy to understand model of managing in networks. This book is vital reading for students of business marketing, purchasing, business networks and relationship management at the MBA and final year undergraduate level. It will also be a valuable resource for all managers operating in business markets, including those in purchasing, marketing, technical development and distribution. | ||
| 526 | _aTBS904 MARK917 | ||
| 650 | 0 |
_aStrategic alliances (Business) _94857 |
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| 650 | 0 |
_aBusiness networks. _911073 |
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| 700 | 1 |
_aFord, David, _d1944- _919930 |
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| 856 |
_uhttps://uowd.box.com/s/6igcfsas55nbj6zxnvmpsy7oar439agv _zLocation Map |
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_cREGULAR _2ddc |
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