000 00645cam a2200229u 4500
007 ta
008 021223s1998 ||||||||||||||||||||eng|u
020 _a0074706535
_cA$29.05
100 1 _aWaller, David.
245 1 0 _aHow to prepare a promotional plan /
_cDavid Waller.
260 _aSydney :
_bMcGraw-Hill,
_c1998.
300 _axi, 100 p. :
_bill. ;
_c24 cm.
500 _aIncludes bibliographical references (p. 79).
526 _aMARK333
650 1 4 _aCommunication in marketing.
650 1 4 _aMarketing
_xManagement.
650 4 _aSales promotion
_xPlanning.
005 20170126094337.0
001 26920
003 UOWD
942 _cREGULAR
999 _c9206
_d9206