| 000 | 00793nam a2200241u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 031011s2003 ||||||||||||||||||||eng|u | ||
| 020 |
_a0071410937 _cAUS$22.23 |
||
| 100 | 1 | _aHiggins, Denis. | |
| 245 | 1 | 4 |
_aThe art of writing advertising / _cconversations with William Bernbach ... [et al.] ; interviewed by Denis Higgins. |
| 260 |
_aNew York ; London : _bMcGraw-Hill, _c2003. |
||
| 300 |
_a125 p. : _bill., ports ; _c23 cm. |
||
| 440 | 2 | _aA McGraw-Hill advertising classic | |
| 500 | _aOriginally published: Lincolnwood, Ill. : Contemporary, 1965. | ||
| 650 | 1 | 4 | _aAdvertising. |
| 650 | 1 | 4 | _aAdvertising copy. |
| 650 | 4 |
_aAdvertising executives _vInterviews. |
|
| 700 | 1 | 0 | _aBernbach, William. |
| 005 | 20170126094434.0 | ||
| 001 | 27544 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c9803 _d9803 |
||