| 000 | 01090cam a2200253u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 031213s2003 ||||||||||||||||||||eng|u | ||
| 020 |
_cA$87.46 _a0131225138 |
||
| 100 | 1 |
_aLilien, Gary L., _d1946- |
|
| 245 | 1 | 0 |
_aMarketing engineering : _bcomputer-assisted marketing analysis and planning / _cGary L. Lilien, Arvind Rangaswamy. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2003. |
||
| 300 |
_axxiv, 518 p. : _bill ; _c26 cm. |
||
| 500 | _aText supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Previous ed.: Reading, Mass. : Addison-Wesley, c1998. Includes bibliographical references and indexes. | ||
| 526 | _aMARK344 | ||
| 650 | 1 | 4 |
_aMarketing _xData processing. |
| 650 | 1 | 4 |
_aMarketing _xDecision making _xMathematical models. |
| 650 | 4 |
_aMarketing _xDecision making _xData processing. |
|
| 700 | 1 | 0 | _aRangaswamy, Arvind. |
| 005 | 20170126094450.0 | ||
| 001 | 27649 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c9902 _d9902 |
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