Advertising /
Jefkins, Frank.
Advertising / Frank Jefkins ; revised and edited by Daniel Yadin. - 4th ed. - Harlow : Financial Times Prentice Hall, 2000. - xxi, 394 p. : ; ill. ;. 24 cm. : - Frameworks series .
Previous ed. : published 1991. Includes bibliographical references and index.
0273634356 189.00 Dhs
Advertising.
Advertising / Frank Jefkins ; revised and edited by Daniel Yadin. - 4th ed. - Harlow : Financial Times Prentice Hall, 2000. - xxi, 394 p. : ; ill. ;. 24 cm. : - Frameworks series .
Previous ed. : published 1991. Includes bibliographical references and index.
0273634356 189.00 Dhs
Advertising.