Laudon, Kenneth C., 1944-
Case book to accompany E-commerce : business, technology, society / E-commerce : business, technology, society Kenneth C. Laudon, Carol Guercio Traver. - 2nd ed. - Boston : Pearson/Addison Wesley, 2004. - viii, 104 p. : ill ; 24 cm.
Includes bibliographical references.
0321269365
Electronic commerce--Case studies.
Internet marketing--Case studies.
Information technology--Case studies.
Case book to accompany E-commerce : business, technology, society / E-commerce : business, technology, society Kenneth C. Laudon, Carol Guercio Traver. - 2nd ed. - Boston : Pearson/Addison Wesley, 2004. - viii, 104 p. : ill ; 24 cm.
Includes bibliographical references.
0321269365
Electronic commerce--Case studies.
Internet marketing--Case studies.
Information technology--Case studies.