Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xvii, 549 p. : ill ; 26 cm. - The Prentice Hall international series in marketing .
Includes bibliographical references and index.
013091360X
Consumer behavior.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xvii, 549 p. : ill ; 26 cm. - The Prentice Hall international series in marketing .
Includes bibliographical references and index.
013091360X
Consumer behavior.