Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, David L. Mothersbaugh. - 10th ed. - Boston : Irwin McGraw-Hill, 2007. - xxiv, 776 p. : ill.(some col.), + CD-ROM ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes. + CD-ROM.
0071106685 donation
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, David L. Mothersbaugh. - 10th ed. - Boston : Irwin McGraw-Hill, 2007. - xxiv, 776 p. : ill.(some col.), + CD-ROM ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes. + CD-ROM.
0071106685 donation
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.