Blackwell, Roger D.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Thomson/South-Western : Mason, OH, 2006. - xlii, 774 p. : col. ill ; 29 cm.
Includes bibliographical references and indexes.
0324271972
Consumer behavior.
Marketing research.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Thomson/South-Western : Mason, OH, 2006. - xlii, 774 p. : col. ill ; 29 cm.
Includes bibliographical references and indexes.
0324271972
Consumer behavior.
Marketing research.