Kotler, Philip.

Think ASEAN! : rethinking marketing toward ASEAN community 2015 / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan. - Singapore : Mcgraw-Hill, c2007. - xiv, 192 p. : ill ; 24 cm.

Includes bibliographic references and index.

9780071254052


Marketing--Southeast Asia.
ASEAN countries--Foreign economic relations.
ASEAN.
Globalization--Southeast Asia.

341.2473 KO TH

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