Schiffman, Leon.
Consumer behaviour / Leon Schiffman ... [et al.]. - 4th ed. - Frenchs Forest, NSW : Pearson Education Australia, c2008. - xix, 664 p. : ill. (some col ; 26 cm.
Previous ed.: Pearson Education Australia, 2005. Includes bibliographical references, glossary and index.
9780733984174
Consumer behavior.
Motivation research (Marketing)
Marketing.
Consumer behaviour / Leon Schiffman ... [et al.]. - 4th ed. - Frenchs Forest, NSW : Pearson Education Australia, c2008. - xix, 664 p. : ill. (some col ; 26 cm.
Previous ed.: Pearson Education Australia, 2005. Includes bibliographical references, glossary and index.
9780733984174
Consumer behavior.
Motivation research (Marketing)
Marketing.