Wells, William, 1926-
Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2006. - xxxi, 592 p. : col. ill., col. map, col. ports ; 29 cm.
Includes glossary, bibliographical references and index.
0131968815
Magrudy's Bookshop
Advertising.
Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2006. - xxxi, 592 p. : col. ill., col. map, col. ports ; 29 cm.
Includes glossary, bibliographical references and index.
0131968815
Magrudy's Bookshop
Advertising.