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Siegel, Carolyn F.

Internet marketing : foundations and applications / Carolyn Siegel. - Boston : Houghton Mifflin, c2004. - xvi, 404 p. : ill ; 24 cm.

Includes bibliographical references (p. [385]-404) and index.



ISBN: 0618150439

LCCN: 2003271535

Subjects--Topical Terms:
Internet marketing.
Internet advertising.

LC Class. No.: HF5415.1265 / .S534 2004

Dewey Class. No.: 658.8/72